Ad-blockers will change how ads are sold

January 07, 2016

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Team KnowledgeView and Rewardisement

The future of advertising revenue rests on adopting a “less is more” attitude: less annoying formats will eventually generate more revenue.

Creativity and sophisticated value propositions will be saved for bespoke campaigns such as branded content customized to the needs of a handful of advertisers.

This trend will lead to sector consolidation. Those who invested the most will extend their footprint and their bargaining power, leaving slow movers in their dust. If you doubt this, just look at The New York Times’ T-Brand Studio or at the Wall Street Journal Custom Studios, or even at the Buzzfeed ad machine, and see what they are capable of in terms of customized ads. By the way: many of those ads are designed to evade blockers.

Rewardisement is a great example of ad technology designed to allow consumers to interact more intelligently with advertising, tracking and rewarding their participation across print, web and mobile, and providing advertisers with valuable engagements data. Being pro-consumer Rewardisement is an excellent answer to Ad-blockers.

*New IAB UK research reveals latest ad blocking levels

The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that 18% of British adults online are currently using ad blocking software. This is a rise from 15% in early June.

*Smartphone Penetration Reaches 56% Globally

More than half (56%) of the global population will have smartphones by the end of this year,

*Social media drove more referrals than search for 2015’s biggest news stories

*Publishing analytics provider Parse.ly tracks and analyzes the site traffic of more than 400 publishers, including Business Insider, Reuters, The Atlantic, and New Republic. The results

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